Big providers brag about big numbers, but they hide a dirty secret: they force your data on a 1,200-mile detour to Dallas and back. That long commute creates the “lag” you feel, even on their expensive plans.
JackRabbit takes the shortcut. We connect you directly to the internet right here in El Paso. By cutting out the corporate detour, your connection reacts instantly. It’s simple physics: a shorter path means a faster experience.
Managed Mesh WiFi 6
High-performance hardware included free to ensure our network's low latency reaches every room in your home.
Expert Engineering
Designed by global leaders in latency research. We’ve optimized the paths your data takes to reach the world’s biggest hubs.
Lag-Free Flow
Our smart queuing (LibreQoS) gives priority to video calls and gaming, so your connection stays smooth even during big downloads.
Direct Local Peering
We are the only El Paso provider with local Tier-1 peering. No "backhauling" to other cities just to reach the internet.
Instant Local Directions
We handle DNS requests right here in El Paso. You get your "directions" instantly instead of waiting on a server in Dallas.
Fast internet is not just one big Mbps number. It is the full path your data takes: through your home, over the fixed wireless link, into DNS, through peering, and out to the wider internet.
Starts here
Whole-home
Not cellular
Local entry
Less waiting
Quick lookup
El Paso edge
Final stop
The fastest-feeling internet usually takes the cleanest route. JackRabbit is built to keep traffic local before handing it to major internet backbones, instead of forcing every trip through distant corporate hubs.
JackRabbit is built for the part of internet performance people actually feel: smooth calls, fast clicks, responsive games, stable streaming, and cloud apps that do not drag.
Expert groups like Cloudflare and BITAG have spent years identifying why home internet lags. We spent years building the solution.
JackRabbit co-developed the software platform now used by ISPs worldwide to fix these exact performance issues. We don’t just follow the industry standards for speed, we are helping to write them.
Our latency-first approach is backed by both academic research and real-world testing:
JackRabbit is proud to deliver next-generation internet that’s low-latency, highly responsive, and powered by open technology.
Watch: KTSM highlights how our local team is using this homegrown technology to improve connectivity across the world.
Most national ISPs operate like a massive airline hub. Even if you are trying to reach a server just a few hundred miles away in Phoenix, they force your data to take a “layover” at a distant corporate switching center—often in Dallas—simply because that’s where their network is centralized.
At JackRabbit, we provide the non-stop flight. We are the only provider in El Paso that peers directly with multiple Tier-1 internet backbones at a local datacenter. By cutting out the corporate “layovers,” your data reaches its destination faster, cleaner, and more reliably. You reach Phoenix in <20 ms while CableCo users are still “sitting on the tarmac” at 84ms.
Lower RTT = faster response, smoother experiences for cloud apps and games.
Most ISPs try to sell you the highest bandwidth (Mbps) possible. But according to Cloudflare and the Broadband Internet Technical Advisory Group, latency — not bandwidth — is what really affects how fast the internet feels.
In fact, studies show:
Browsing performance stops improving after about 20 Mbps.
Games, video calls, and remote work tools depend on low latency, not just speed.
Most cable, DSL, and 5G connections suffer from a hidden issue called Bufferbloat — where latency skyrockets under load.
That means:
Your Zoom call gets choppy if someone starts watching Netflix.
Online games lag when a large file is downloading.
Websites freeze when your network is busy.
At JackRabbit, we fix this with smart queue management — keeping latency low even during heavy usage. You can test your connection’s bufferbloat here.
Stop paying for “speed” you can’t feel. Switch to the shortest path to the internet today.